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Market Orientation and Competitive Performance

35.00

Professor Appiah-Adu provides in this book well-rounded theoretical and empirical insights into marketing practices as a source of strategic competitive advantage in diverse and changing economic environments both in industrialized and developing countries, which should be of interest to captains of industy, policy makers, and students of business and finance.

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About the Author

Prof. Kwaku Appiah-Adu (PhD) is a Professor of Strategy, Dean at Central University Business School, Director of the Songhai Group, and Principal Strategic Adviser of the Oxford Policy Management’s Oil and Gas Programme, Ghana. Previously, he worked at the Office of the President, Ghana, where he was Head of Government’s Policy Coordination, Monitoring and Evaluation, Chairman of the Oil and Gas Technical Committee, Director of Ghana’s Central Governance Project, member of the President’s Investors’ Advisory Council as well as the Advisory Board for the UN Initiative on Continental Shelf Delineation. Prior to that he was a consultant at PwC and lectured at the Universities of Cardiff and Portsmouth. Having authored several books and over 100 publications, Kwaku has facilitated workshops and presented papers at numerous international forums in every continent. He has been elected to the ANBAR Hall of Excellence for Outstanding Contribution to the Literature and Body of Knowledge. His recent books are: “Governance of the Petroleum Sector in an Emerging Economy” (2013), Gower Publishers; and “Key Determinants of National Development” – co-edited with Mahamudu Bawumia 2015; Gower Publishers, UK. Kwaku has served on various boards in the public and private sectors, and is a recipient of many awards including the President’s Award for exceptional contribution to national development. Currently, he is Board Chairman of GLICO Pensions Trustee Company Ltd, Independent Director of Shell Ghana Pensions Fund, and member of the Advisory Board of Lupcon Centre for Business Research, Germany.

Auhtor

Kwaku Appiah-Adu

Publisher

Smartline

ISBN

9988600623

Published in

2009

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